personalization - translation to russian
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personalization - translation to russian

USING TECHNOLOGY TO ACCOMMODATE THE DIFFERENCES BETWEEN INDIVIDUALS
Web personalization; Personalize; Personalized; Personalisation; Web personalisation; Customerisation; Mass personalization; P13n; Customizable

personalization         

[pə:s(ə)nəlai'zeiʃ(ə)n]

общая лексика

персонализация

настройка приложения на требования конкретного пользователя. Обычно выполняется либо самим пользователем, либо автоматически

антоним

customization

существительное

общая лексика

воплощение

олицетворение

personalization         
сведения, относящееся к определенному лицу (напр. к держателю интеллектуальной карточки)
personalization         
сущ.
1) персонализация, воплощение;
2) олицетворение; придание социальным отношениям личностного характера.

Definition

personalize
(personalizes, personalizing, personalized)
Note: in BRIT, also use 'personalise'
1.
If an object is personalized, it is marked with the name or initials of its owner.
The clock has easy-to-read numbers and is personalised with the child's name and birth date.
VERB: usu passive, be V-ed
personalized
...a Rolls-Royce with a personalised number plate.
ADJ: ADJ n
2.
If you personalize something, you do or design it specially according to the needs of an individual or to your own needs.
Personalising your car has never been cheaper.
...an ideal centre for professional men or women who need intensive, personalised French courses.
VERB: V n, V-ed
3.
If you personalize an argument, discussion, idea, or issue, you consider it from the point of view of individual people and their characters or relationships, rather than considering the facts in a general or abstract way.
Women tend to personalise rejection more than men...
The contest has become personalised, if not bitter.
VERB: V n, V-ed, also V

Wikipedia

Personalization

Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems. Personalization is affecting every sector of society -- work, leisure, and citizenship.

Examples of use of personalization
1. Personalization is a growing industry, though it targets mainly the well–to–do.
2. "We‘ve learned that young people embrace change and seek discovery, connectedness, personalization and multiculturalism.
3. Users can use the system anonymously or sign on for deeper personalization.
4. Come into my palace through the daffodils The personalization craze starts at the door to your domicile.
5. "Of the items that we have for personalization, over '0 per cent (of consumers) personalize them," Barad said.
What is the Russian for personalization? Translation of &#39personalization&#39 to Russian